Authentic Rodeo Title Lets Up-And-Coming Cowboys Rope ‘n Ride Using the PlayStation^®Move

Montgomery, Texas- September 1, 2010 - SFC Rodeo Games, a new independent publisher based in Texas, announced today its in-development title, Top Hand Rodeo Tour. Developed by Perpetual FX, Top Hand Rodeo Tour is coming exclusively to PlayStation^®Network this fall. Utilizing Emergent’s award-winning Gamebryo^® LightSpeed^® engine, Top Hand Rodeo Tour will look and play like no other rodeo videogame ever made.

Based on founders Woody Addison and Tracey Cearley’s passion for competitive rodeo sports, Top Hand Rodeo Tour will be the first rodeo title on PSN. The game features use of the PlayStation^®Move motion controller to bring all the rodeo action to life, including events like Team Roping, Barrel Racing, Tie-down Roping and many more.

“Our vision is to take the renowned sport of rodeo and turn it into an action packed game the whole family is sure to love,” said Addison, founding partner of SFC Rodeo Games. “We want to bring the sport to the masses by allowing players from every walk of life to have an interactive and fulfilling experience of competing in an ultra-realistic rodeo without ever leaving home.”

Top Hand Rodeo Tour will challenge players to work their way up through the pro rodeo circuit. Roping ‘n riding against the pros through a variety of events, would-be cowboys will have their mettle tested in their bid for the ultimate prize, the big belt buckle and the coveted title of Top Hand!

For more information on Top Hand Rodeo Tour, please follow us on Twitter, Facebook or visit us at www.tophandrodeotour.com.

WARNER BROS. INTERACTIVE ENTERTAINMENT ANNOUNCES THE LORD OF THE RINGS ONLINE^TM WILL BE FREE TO PLAY STARTING SEPTEMBER 10, 2010

Turbine and Codemasters to Release Free-to-Play Version of Award-winning Online Game Across North America and Europe

Wednesday, 18th August 2010... Warner Bros. Interactive Entertainment announced today that Turbine’s The Lord of the Rings Online^TM (LOTRO) will introduce its innovative new pricing model, allowing players to download the game and play for free and purchase expansions, quest packs, items, and account services a la carte from the new LOTRO Store starting September 10, 2010.

Extending its award-winning story, LOTRO delivers the ultimate adventure featuring the massive world of Middle-earth brought to life through state-of-the-art graphics and gameplay, and a rich set of features that until now could only be found in premium subscription-based online games.

“Our LOTRO beta program has been a huge success and we want to thank all of our players who worked with us to get the game ready for launch,” said Kate Paiz, Executive Producer of LOTRO, Turbine. “Our unique pricing model has revolutionized the industry and starting in September, players will be able to choose how they pay for and play one of the world’s best online games and we can’t wait to welcome millions of new players to Middle-earth!”

LOTRO will offer players unlimited choice!

 Free means Free! – Players will download LOTRO by visiting www.lotro.com and join with millions of other adventurers as they explore the most complete and authentic recreation of Middle-earth ever created and participate in LOTRO’s award-winning epic story up to level 50 for free.

 Visit the new LOTRO Store! - The LOTRO Store is loaded with thousands of convenience items as well as expansion packs, premium content, additional character slots, potions, character customization and more! The LOTRO Store is seamlessly integrated into the game and lets the player identify new and exciting ways to enhance and customize their experience using points which can be purchased in the store or earned through gameplay.

 Be a LOTRO VIP! – Players who elect to become a LOTRO VIP will have unlimited access to all premium content, receive priority server access, 5 character slots, a shared bank slot, and a monthly allotment of points to spend in the new LOTRO Store.

The Lord of the Rings Online is the ultimate adventure. This award-winning massively multiplayer online role-playing game delivers an interactive experience brimming with life and filled with the familiar people, places and monsters from the most famous fantasy of all time. From the picturesque surroundings of the Shire to Moria, the most fearsome underground realm ever imagined, players will soon experience the world of Middle-earth for free! For more information, visit www.lotro.com.